The pursuit of creating a profitable email list is the driving force behind building landing pages that will hopefully perform well. If your pages have failed to produce, then there is hope because you can use a process to determine what is wrong and do something about it. Yes, even you can achieve the kind of conversion rates that heretofore you have only read and dreamed about. If you are willing to learn, then continue reading on and find out where to start.
The power of video has not diminished at all over the years, and combining that with a landing page can really boost your conversion rates. Gone are the days when web pages used to be plain and boring, nowadays things are different.By adding the right kind of graphics and audio/visual enhancements you’ll not only make your landing page look more professional but it will also make it response driven. You do have to be careful that your landing pages do not become too busy when you think about what else can make it better, etc. Be sure to always give your readers control, and by that we mean leaving the video controls visible and able to be used. However, do make sure that you’ve done enough preparation so that your audio or video comes out professionally.
Your conversions will also be affected by how you place or layout your copy. Benefit bullet points were once used on just about every landing page or squeeze page you came across but not so much anymore; however they can still be used quite effectively. Those copy devices can add a lot of power to any copy, but they have to be written properly. Take a look at Clickbank sales letters, the good ones, so you can see what we mean by the correct format for your text. What always happens is people give the page a quick scan, and they will not even bother with it if anything looks unacceptable to them.
Now let’s talk about one of the most important things you should do, and that is tracking and eventually testing. There is no way around doing this, and as you continue to promote your page, you simply track everything and collect your visitor behavior. The testing involved with this approach is A/B split testing, and you simply change one thing at a time and let it run, again. Now you know significantly more than you did at the top of this article – isn’t life grand?
Since you are working so hard to improve your landing page, we sincerely hope you are only using highly targeted traffic, otherwise you will be making life difficult for your self.
